The Company

Dranella was founded in 1956. In 2002 Fransa Clothing Company took over Dranella and the brand was relaunched in the Scandinavian markets Dranella is part of the BTX Group, which is one of the largest textile companies in Northern Europe.

The Target Group

The feminine and self-confident woman with no age. She looks relaxed but well-dressed underlining her womanliness with feminine details. She matches the raw, the casual, the feminine and the decorated to express her own personality. She loves the comfort of the gorgeous and natural materials. She cares about her looks and makes her own choices – career, leisure time, life style - and clothing style.